Three Months of BlackBerry PlayBook Game Download Stats
I’ve had six free PlayBook games available on the BlackBerry AppWorld store for three months now. I thought it might be useful to share my download and play statistics for other developers who are considering the platform.
These games have been available as free downloads since the store launched with the release of the new PlayBook tablet.
I ran a report on the total number of downloads from all six games over the past three months of time. I also gathered my analytics data from the Playtomic service which I used on each game to track views, plays (number of plays per view), and average playtime length per view. I also used Playtomic to provide the global leaderboards.
Using this data I built the following graphic (click to enlarge):
I should also mention that five of these six games have been fairly popular and all within the top 25 lists of their respective free categories. They’ve all been well reviewed (when reviewed at all) and I’ve done next to no promotion of them. These downloads basically represent players discovering the games through the PlayBook AppWorld interface.
You’ll note that I tracked the review percentage. This represents the amount of reviews I received per game based on the number of downloads.
It was pretty easy to convert my existing Flash games over to work on the PlayBook. Besides receiving a free PlayBook for the first game as part of BlackBerry’s launch promotion I was also fortunate enough to be compensated as part of a contract for my conversion on the other five games too. This allowed me to release them for free to study the market in the most favorable of download circumstances.
That said, if I wasn’t being compensated for my efforts I would not find these numbers to be very encouraging at all! Each game was only downloaded an average of 1300 times. That number would be far, far smaller if I was charging for these games. That is not a good indication that I’ll be attempting to pursue this market further unless new changes or information comes to light–I simply can’t afford to make that kind of super risky business decision with my time.
I’ve enjoyed the free PlayBook I received from BlackBerry. It is the first tablet I’ve owned and it seems to be a fine enough device. I am not a heavy tablet user though and have little to compare it to besides having used an iPad for a bit. I’d be curious to see other developer’s download numbers (and even sales data) on the PlayBook device. Anyone making any money?