I’ve been spending a large portion of the past week or two working on studio infrastructure.

What do I mean by infrastructure exactly?  I mean everything from working on dedicated web pages supporting the studios’ games to setting up and configuring social networking apps like YouTube, Facebook, and Twitter.

It is amazing how much time this kind of work can eat up and I tend to get a little frustrated wondering when I might be able to do some actual game development again!

I believe this type of infrastructure and organizational work is necessary though for a small independent game studio to succeed in the long run.  After reading great indie marketing articles like The Zero Budget Indie Marketing Guide and Wolfire’s PR Tips I got inspired to spend some of my valuable time making progress on these fronts.

I’ve learned a good bit over the past two weeks as I’ve started using both YouTube and Twitter for the first time.  (Yeah I know I’m a bit late to the party but at least I’m here now!)  I’ve finally setup a Facebook page for the studio as well.

I wanted to share some of my experiences and thoughts so far on the various tools I’ve begun exploring to help increase the studio’s marketing reach and fan base.  I’ve been carefully watching what other studios I admire are doing and what tools they are using and in what ways.

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My new Flash game Orange You Glad has finally been published!

Description:

How good are you with your tongue? Got a bad case of scurvy?

See if you can handle the Orange Frenzy!

Orange You Glad features 20 levels of citrus madness. 10 special power effects and 25 unique and humorous items to avoid. Can you lick enough oranges on each level to advance to the next? It’s not as easy as it sounds.

Play Orange You Glad

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So, my game TurnStyle has been out about 3 days now roaming about the internet and I just felt like reporting the current stats and my experiences in case anyone is interested or curious about this aspect of the Flash game / business space:

This is not only my first Flash game but also the first thing I have ever really released onto the internet as well so it has been a real interesting learning experience!

If you don’t care about tech mumbo jumbo if you skip down near the bottom you can see some funny stats from which countries are playing this game and my personal thoughts on my experience so far.

Distribution and Ad channel technology I used – MochiAds:

I decided to go with MochiAds to do my game distribution. It is non-exclusive and free so I am also able to make other deals as well. One of the main benefits they offer is that they “wrap” your Flash game in a preloader that contains customizable and controllable ads from their network. So, the further your game spreads on the internet the better for them and you. You get a percentage of the revenue from the “impressions” that the ads receive as people wait for your game to download. I like that people have the ability to skip the ad by clicking the ‘x’ because let’s face it- ads are annoying. I also then think that let’s face it, I have to eat too.

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