Robot Reaction was one of my Flash games from 2009 that I completely rewrote to work with the Flash CS5 Beta program. I was able to use the iPhone Packager for CS5 to get my first game into the Apple App Store.  It was a great learning experience in old school optimization techniques like bitmap blitting as well as a sobering business look at how hard it can be to make any money in the App Store vs the Flash business space I was familiar with.

Play Robot Reaction!

While I was out at the Flash Gaming Summit and the Game Developers Conference I got to meet up with the fine folks over at the Kongregate office in San Francisco to hatch out plans for an advergame for Cheetos and Frito Lay. It was my first foray into contract advergame work and I had a great time working to create this game.  It was based off of my Orange You Glad game that people at Cheetos had spotted over on Kongregate and wanted me to create a custom version with the Cheetos theme.

Play Mouth Full of Happy!

Feeling a lot of inspiration after my return from the Indie Gaming Summit at the Game Developers Conference I wanted to get more involved in some of the online game competitions that were run monthly over at the Experimental Gameplay Project. Contentric was created in a week for the EGP theme of You Only Have 10 Seconds and I was quite happy with the result. I was even more pleased when Armor Games decided to sponsor it!

Play Contentric!

Next on my hit list was the desire to finally participate in one of the competitions over at the TIGSource forums. There was a new month long competition being run with the theme of A Game By It’s Cover that had a fascinating concept to me. We were to pick a fake game cartridge whose art inspired us to think up an actual game based on the fake art. For The Twin was what I managed to come up with by using this case art.  Besides creating a lot of creepy cute art and backgrounds for the game I also composed seven faux chiptune loops in Reason for the game that came out quite well. The game ended up being sponsored by Spil Games and was played over one million times in the first month alone–a new milestone for me!

Play For The Twin!

The last game I published in 2010 was initially created for the 18th Ludum Dare 48hr game competition theme of Enemies as Weapons and polished up for the Experimental Gameplay Project theme of Zero Buttons. I went with a retro look and classic arcade gameplay for this challenging avoider collector mouse skills game. I then spent the month of October working on a final version of the game for the Ludum Dare October Challenge to sell a game in a month. Newgrounds ended up sponsoring AVOIDAL and I got to create a bunch of medal achievements that were pretty fun to try and win.

Play AVOIDAL!

I also found it insightful to take a look at all the games I worked on yet did not manage to publish for one reason or another. Many of these games are still on my todo list for 2011 and will see the light of day eventually.  Digging through my directories I discovered that I had worked on a total of 12 games this year while only publishing 5. I’m not sure if that is good or bad but it is worth keeping on eye on since I do believe in trying to finish games in order to get the most experience and value from them.

I had attempted to learn an early version of Flash Punk and I found it to be a really great Flash game framework. My efforts stalled out though with this untitled retro dodge game and I still have to learn the newest version.

I made a game in two hours for one of the crazy Glorious Trainwrecks Klik of the Month Klub #35 events called Wizards vs Ghosts which I find amusing.  Creating a game in only two hours is truly mind breaking!

I”m still actively working on a final expanded version of my 2009 Ludum Dare game called Angry Caverns and a 2009 Ludum Dare game called Fleedom. I’m still developing a pixel art arcade game called Bomb Diver as well as collaborating with another game designer/artist on a ridiculous game about pooping pigeons and bicycles.

A few of the random things I am happy about from 2010 include finally getting to go to my first Game Developers Conference as well as attending the Flash Gaming Summit the Sunday before GDC. It was a truly inspiring week spent in San Francisco and I met so many awesome game developers and Flash publishers. I am really looking forward to returning again this year.

Another great milestone was getting a New Hampshire LLC for Hybrid Mind Studios so it is all official and everything.

On the competition side of things I managed to host my first Mini Ludum Dare event around the theme of Constraints which I felt had a great turnout of submitted games and was fairly well received by the community. My game Alien Flight Academy – Graduation Day was the result of that competition. A bizarre experiment in alternate keyboard controls.

As I mentioned previously I finally had a Flash game break the one million views mark. It was a simple milestone I had looked forward to finally achieving.  2010 marks my second full year releasing Flash games and it is so amazing to look back at my first Flash game TurnStyle which was released in Feb of 2009 and only ever got about 150k plays total and compare that to my more recent games that reach millions. That fact just continues to floor me. I never dreamed that I might be able to reach such a large audience with my games, art, and music! The Flash game space offers game designers an amazing distribution opportunity that I find very inspiring, humbling, and flattering all at the same time. I look forward to trying to reach more and more people as I improve my craft.

Determined to get more involved in the local game development community around Boston I started attending monthly Boston Indies meetups and the local Boston Game Loop conference. I even started up a weekly game development co-work meetup down in Cambridge, MA at Sprout for three months to help myself meet other area game developers. It’s been great getting to know so many fine people in my neck of the woods.

Along the same lines as getting involved more locally–near the end of 2010 I had the good opportunity to take part in my first team game jam too! I was at a Boston Game Jam event called Lunar Jam and I helped out primarily as the artist doing many black and white illustrations for a choose your own adventure type visual novel game called Perchance to Dream that is still in development.

I’ve managed to work with great portals like Armor Games, Big Fish Games, Newgrounds, Kongregate, King, Spil, Addicting Games and many others. Each new relationship I establish helps me to feel more comfortable that I’ll be able to continue doing independent game development full time–my childhood dream!

Looking at what I have planned for 2011 is pretty exciting to me. There are many games I’ve been working on that are nearing completion that I can’t wait to publish to see what the players think. I also want to collaborate more with other game designers, artists, musicians, and programmers. I plan to keep attending conferences like the Flash Gaming Summit and the Game Developers Conference as well as other regional and local events. I hope to keep learning new technologies, skills, and game design techniques. I look forward to building my relationships with other game developers. I have so many game ideas that the lists are growing out of control. I hope I can manage to stay focused and driven enough to get even a tenth of these new ideas out. I can’t wait to see what 2011 holds for myself as well as the other game developers out there.

Bring on the games!

Just wanted to post a fun image I assembled from seven different games I’m working on releasing still. The top of the image which contains the aliens in the mushroom landscape is from For The Twin–a game that I’ve finished for the “A Game By It’s Cover” Competition over at TIGSource and which will be released in September or sooner now that it has found a primary sponsorship from Spil Games.

The rest of the images are from unreleased games that I’m still working on. They are roughly listed in the order I expect to complete them though that could change a little bit of course.

They are all between 50-80% finished though and I am not going to work on any new game projects until I clear out my backlog!  This of course doesn’t mean I won’t be participating in August’s Ludum Dare 48 hour game competition–I wouldn’t miss that for anything especially since I couldn’t attend the one in April.

I also will continue to complete my contract game projects like the one I recently finished up for Kongregate and Cheetos called Mouth Full of Happy.

A big reason for wanting to knock these game projects out is that this year I’ve only officially released two games so far compared to the six I released in 2009.  It’s not that I haven’t been working on as many games it is just that I have not finished as many. I believe in the importance of finishing your games and I fully intend to.

I also believe in the gameplay and the sponsorship potential of all the games above so I need to finish them off and get them over to Flash Game License for bidding before the year ends. That is the plan anyway–wish me luck!

Spent the past three days cooking up this fun little robot-themed chain reaction game.  I’ve wanted to do a chain reaction game for quite some time and I really wanted to do a side perspective version that explored some fun and quick game play mechanics.  I spent a week or two mulling ideas over in my head before beginning development.  I’m rather happy how this turned out all things considered.

Play it here.

Description:

How good are you with your tongue? Got a bad case of scurvy?

See if you can handle the Orange Frenzy!

Orange You Glad features 20 levels of citrus madness. 10 special power effects and 25 unique and humorous items to avoid. Can you lick enough oranges on each level to advance to the next? It’s not as easy as it sounds.

Play Orange You Glad

Background:

This is my second Flash game and first ActionScript 3.0 game.  This is also my first foray into Flash sponsorship and licensing.  I am quite excited that after putting this game on Flash Game License as well as emailing marketing materials to over 50 sponsors I was able to secure both a primary sponsorship from Flasharcade Gamessite as well as a non-exclusive license from Big Fish Games.

I worked on this game during the month of March and the beginning of April.  It was a little slow going because I was under heavy learning curve from both ActionScript 3.0 and the Flash CS4 IDE.  This project was a great learning experience from both a technical and business aspect.

The game received a few different bids for primary sponsorship on Flash Game License and it only took about two weeks total from posting time till I accepted a favorable bid and delivered the sponsored SWF file.  Both Flasharcade Gamessite and Big Fish Games have been great to work with and I am quite happy with both deals.

My primary sponsorship allows my to sell non-exclusive site-locked licenses and keep my MochiAds which is one of the prime reasons that type of sponsorship model was promoted by Flash Game License.

I am very excited to see how my second game does out there in the wild.  It has been almost 6 weeks since I started this project and it is definitely a test of patience controlling your enthusiasm as you wait for the day you can release your game.

This is not only my first Flash game but also the first thing I have ever really released onto the internet as well so it has been a real interesting learning experience!

If you don’t care about tech mumbo jumbo if you skip down near the bottom you can see some funny stats from which countries are playing this game and my personal thoughts on my experience so far.

Distribution and Ad channel technology I used – MochiAds:

I decided to go with MochiAds to do my game distribution. It is non-exclusive and free so I am also able to make other deals as well. One of the main benefits they offer is that they “wrap” your Flash game in a preloader that contains customizable and controllable ads from their network. So, the further your game spreads on the internet the better for them and you. You get a percentage of the revenue from the “impressions” that the ads receive as people wait for your game to download. I like that people have the ability to skip the ad by clicking the ‘x’ because let’s face it- ads are annoying. I also then think that let’s face it, I have to eat too.

Another great free benefit that MochiAds provides you is that the preloader that wraps your Flash game is encrypted as well as version controlled. This means that I can update my Flash game with bug fixes, new links, new ads or whatever I want in ONE location and that anyone playing the file (even if they have downloaded or are linking to a SWF somewhere on a portal) will receive a “diff” of the changes in the version. All seamlessly while it downloads. This is really incredible in my opinion. It has been a joy to work with and I have made quite a few tweaks and changes to my game already and it is nice to see them being picked up by all the portals which have received a copy of my game. The encryption is a nice benefit too I would guess though I don’t know much about Flash obfuscation yet I just hear it slows down someone decompiling your code a little bit.

Along with the distribution channels your game is automatically placed in you receive a full stat report at your MochiAd dashboard page. This is where you setup all the keywords, game thumbnail, description, instructions etc. that are distributed when a partner of MochiAds receives your game. I have watched my game spreading to over 40 sites now all without me having to do any further work. They do this because they benefit as well as the developer the further the game gets. They also have a more detailed stat service through MochiBot which I also signed up for which provides further detail on people who saw more than the ad. In other words, people who actually played your game.

The stats are a blast to watch! Especially for someone who is a complete stat and number junkie like myself.

Other portals I have released my game on:

Kongregate:

Kongregate was the first portal I uploaded my game on myself. The submit process was very easy and only involved a few steps. You must have a Kongregate user account obviously but besides that it is really straightforward to get your game up there. You fill out the form with info on your game, upload a thumbnail, check any of the API options you may be using, and also let them know whether your game is “exclusive” to the Kongregate site or not. Options like this one, along with the stats API question control how much your percentage of the ad revenue will be.

Since Kongregate has a deal with MochiAds already they will suppress the display of your ads in your MochiAds preloader. The preloader download bar still works fine but no ads will display. They do this for many reasons and it seems to make fair sense.

Anyway, back to the percentage points: You get 25% of the ad revenue that your game receives just for uploading it to the site. If you also integrate either (or both) of their APIs (HighScore and Statistics) you receive an additional 10% for this bringing your total possible to 35%. Now, if you make your game exclusive to Kongregate you can receive a another 15% bonus bring the grand total to 50%. A nice thing about the exclusive is that they do let you turn that off if you ever feel like putting your game elsewhere and you will revert back to the 25% or 35% share depending on your other options.

Once your game is uploaded and published it will show up on their new games list. At this point it is up to the portal users to rate and view your game past a ‘under judgement’ period. The judgement period is a timeframe where you can’t view the rating of the game yet when you go to rate. I guess the idea is that this helps early reviewers judge with less bias. In actuality most early commenters during this phase like to post their ratings in the comment feed below the game. Once your game has received 75 ratings the rating number is revealed to all. If your game does well enough it will move through the rankings accordingly. TurnStyle seemed to fair pretty well for a first attempt. TurnStyle’s rating seems to fluctuate around 3.25/5 stars over there. It is ranked around 240/3200 in the puzzle game category currently on their site too. I guess that isn’t too shabby at all with everything considered. As of this post date my game was played over 3500 times, rated over 450 times, favorited 17 times, and earned me 1 fan.

Newgrounds:

This is the only other portal I have submitted to so far. Similar to Kongregate it followed a manual form submission process. Once your game is up on the site it also undergoes a judgement mode where people have to vote and review it for it to acheive it’s placement ranking. The system is similar enough to Kongregate’s that I won’t go into great detail here. They also offer an API but I haven’t looked into that yet. I am allowed to have my MochiAds viewed up there and they seem to get me a pretty good eCPM rate so far based on my MochiAd stats so that is good.

It seems TurnStyle faired a good deal better on Newgrounds than on Kongregate. My game got 7 reviews: 6 perfect “10s” and 1 “9″ for a review rating of 9.9. The voting system seems to indicate that my game has a vote rating of around 3.5/5 stars with 298 votes received and over 1200 plays.

The cool news was the first day I submitted it my game did well enough to get voted 6th Most Hottest Game for Monday! That was pretty exciting. I missed the coveted 1-5 spots that would have gotten my game even higher in views. It was still on the front page though just didn’t have the icon next to it. Oh well, pretty good for first Flash game I guess.

Traffic Stats and Ad Revenue so far:

So, I wanted to provide all the above data for context to what I will now share so that other developers can see how these stats relate to what distribution technology I used and where I have manually uploaded it. I will detail the rough number of hosts my game has reached (remember only two of which I submitted to myself) along with traffic numbers, impressions received, and revenue received so far. I do this because I have found it really helpful seeing the other Flash developers who have been transparent about this business space so that all may learn to be better.

TurnStyle Stats: 3 Days in the wild

Dates: Feb 28, 2009 – Mar 02, 2009
Ad requests
Total: ~15000
Impressions: ~10000
Skips: ~5000
Revenue: $2.40
# of Hosts: 42
# of Countries: 101

% of Plays by Top 5 Countries:
39% from Finland (this is crazy.. also almost half the leaderboard scores are from Finland too.)
20% from USA
7% from UK
4% from Canada
4% from Germany

I have also made about $3 dollars from my 3500 plays at Kongregate through their system.

So, while this game hasn’t been a financial success yet at a whopping $6 of ad revenue so far the education that I have received and continue to receive is fairly priceless. Also, ad revenue is more of a long tail approach as my game (and future games) spread through the internet. I try to visualize a day where I may have 10-20 games roaming about each bringing me a couple bucks a day potentially. Well, that ads up when these little critters can “work” 24/7. Heck, who couldn’t use an extra 10x $1 a day.. that’s almost $4k a year when you think about it. So, while $6 earned so far on 200 hours of work at least might initially discourage some- I believe that is a short-sighted reaction. There is also the idea that while most of your games will end up relatively “unplayed” in the scheme of things- you only need 1 or 2 to really “blow up”. I think the more quality games you can release over time the better.

In order to work on a different angle to monetizing the Flash business space there is also the world of licenses and sponsorship to consider. I have signed up for an account over at FlashGameLicense which lets you sell licenses to released games and find sponsorships of various types for unreleased games that portals buy. It allows bidding and reviewing and other matchmaking services to allow Flash developers to get a fair price for good work. I am excited about the potential that FGL offers to do this kind of work fulltime. I will be posting more experiences regarding those adventures in later posts!

Aside from all the business aspects and traffic aspects I’ll share a few personal joys from this experience:

The thought tickles me so that potentially 15,000 people have seen my illustrations and played my game. I can’t believe I didn’t do something like this earlier in my life because it is so much darn fun! There is something so tantalizingly weird about hitting refresh on your browser while watching your MochiAd stat page and seeing that every 5 seconds 20 more people have tried your game. It blows my simple mind.

I would also like to thank all my close friends and friends of friends that have played this game and offered their feedback. In the anonymous world of the internet it is still the opinions of those I am close to that I most value hearing. I can’t wait to make more games!