Adventures In Small Studio Marketing

Game Business

InfrastructureI’ve been spending a large portion of the past week or two working on studio infrastructure.

What do I mean by infrastructure exactly?  I mean everything from working on dedicated web pages supporting the studios’ games to setting up and configuring social networking apps like YouTube, Facebook, and Twitter.

It is amazing how much time this kind of work can eat up and I tend to get a little frustrated wondering when I might be able to do some actual game development again!

I believe this type of infrastructure and organizational work is necessary though for a small independent game studio to succeed in the long run.  After reading great indie marketing articles like The Zero Budget Indie Marketing Guide and Wolfire’s PR Tips I got inspired to spend some of my valuable time making progress on these fronts.

I’ve learned a good bit over the past two weeks as I’ve started using both YouTube and Twitter for the first time.  (Yeah I know I’m a bit late to the party but at least I’m here now!)  I’ve finally setup a Facebook page for the studio as well.

I wanted to share some of my experiences and thoughts so far on the various tools I’ve begun exploring to help increase the studio’s marketing reach and fan base.  I’ve been carefully watching what other studios I admire are doing and what tools they are using and in what ways.

Continue reading