Three Months of BlackBerry PlayBook Game Download Stats

Game Business Games

I’ve had six free PlayBook games available on the BlackBerry AppWorld store for three months now. I thought it might be useful to share my download and play statistics for other developers who are considering the platform.

These games have been available as free downloads since the store launched with the release of the new PlayBook tablet.

I ran a report on the total number of downloads from all six games over the past three months of time. I also gathered my analytics data from the Playtomic service which I used on each game to track views, plays (number of plays per view), and average playtime length per view. I also used Playtomic to provide the global leaderboards.

Using this data I built the following graphic (click to enlarge):

Hybrid Mind Studios BlackBerry PlayBook Game Download Stats

I should also mention that five of these six games have been fairly popular and all within the top 25 lists of their respective free categories. They’ve all been well reviewed (when reviewed at all) and I’ve done next to no promotion of them. These downloads basically represent players discovering the games through the PlayBook AppWorld interface.

You’ll note that I tracked the review percentage. This represents the amount of reviews I received per game based on the number of downloads.

It was pretty easy to convert my existing Flash games over to work on the PlayBook. Besides receiving a free PlayBook for the first game as part of BlackBerry’s launch promotion I was also fortunate enough to be compensated as part of a contract for my conversion on the other five games too. This allowed me to release them for free to study the market in the most favorable of download circumstances.

That said, if I wasn’t being compensated for my efforts I would not find these numbers to be very encouraging at all! Each game was only downloaded an average of 1300 times.  That number would be far, far smaller if I was charging for these games. That is not a good indication that I’ll be attempting to pursue this market further unless new changes or information comes to light–I simply can’t afford to make that kind of super risky business decision with my time.

I’ve enjoyed the free PlayBook I received from BlackBerry. It is the first tablet I’ve owned and it seems to be a fine enough device. I am not a heavy tablet user though and have little to compare it to besides having used an iPad for a bit. I’d be curious to see other developer’s download numbers (and even sales data) on the PlayBook device. Anyone making any money?

TurnStyle In The Wild

Games

So, my game TurnStyle has been out about 3 days now roaming about the internet and I just felt like reporting the current stats and my experiences in case anyone is interested or curious about this aspect of the Flash game / business space:

This is not only my first Flash game but also the first thing I have ever really released onto the internet as well so it has been a real interesting learning experience!

If you don’t care about tech mumbo jumbo if you skip down near the bottom you can see some funny stats from which countries are playing this game and my personal thoughts on my experience so far.

Distribution and Ad channel technology I used – MochiAds:

I decided to go with MochiAds to do my game distribution. It is non-exclusive and free so I am also able to make other deals as well. One of the main benefits they offer is that they “wrap” your Flash game in a preloader that contains customizable and controllable ads from their network. So, the further your game spreads on the internet the better for them and you. You get a percentage of the revenue from the “impressions” that the ads receive as people wait for your game to download. I like that people have the ability to skip the ad by clicking the ‘x’ because let’s face it- ads are annoying. I also then think that let’s face it, I have to eat too.

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