Alien Broadcast

Game Business Games

Greetings from the alienGreetings Earthlings! I am making an appearance to broadcast some brief news from the studio.

Dave has been too busy in the game development trenches to update this blog recently so as an ambitious underling I am stepping up. If I do a good job perhaps I won’t be vaporized at the end of the day!

What has been going on lately? Well–many things!

Hybrid Mind Studios is now officially an LLC. Dave was excited to take that step this February after a successful first year in 2009 that saw the release of six Flash games and one iPhone game.

Since his return in March from the Flash Gaming Summit and the Game Developers Conference Dave has been hard at work on three new games.

Two of these games have been finished and will be launching any day now.  The third game still requires a bit more time in the oven though.

Dave did have a chance to tell me that both the Flash Gaming Summit and the Independent Games Summit in March really inspired him and made him thankful to be part of such an exciting profession!

He got to meet many fellow independent game developers as well as meet many of the publishers that have sponsored or licensed his games over the past year. That was quite a treat as normally there is little face to face contact when working from a home office.

Well–that’s all I have time for this morning. There will be more updates soon as the new games fire from the studio launch tubes. Let’s hope I don’t get vaporized for taking the initiative and updating this blog for Dave!

Adventures In Small Studio Marketing

Game Business

InfrastructureI’ve been spending a large portion of the past week or two working on studio infrastructure.

What do I mean by infrastructure exactly?  I mean everything from working on dedicated web pages supporting the studios’ games to setting up and configuring social networking apps like YouTube, Facebook, and Twitter.

It is amazing how much time this kind of work can eat up and I tend to get a little frustrated wondering when I might be able to do some actual game development again!

I believe this type of infrastructure and organizational work is necessary though for a small independent game studio to succeed in the long run.  After reading great indie marketing articles like The Zero Budget Indie Marketing Guide and Wolfire’s PR Tips I got inspired to spend some of my valuable time making progress on these fronts.

I’ve learned a good bit over the past two weeks as I’ve started using both YouTube and Twitter for the first time.  (Yeah I know I’m a bit late to the party but at least I’m here now!)  I’ve finally setup a Facebook page for the studio as well.

I wanted to share some of my experiences and thoughts so far on the various tools I’ve begun exploring to help increase the studio’s marketing reach and fan base.  I’ve been carefully watching what other studios I admire are doing and what tools they are using and in what ways.

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